Jamba’s robotic arms now have eyes. / Picture courtesy of Gestalt Model Lab
Jamba is giving its smoothie robotic a makeover.
The 850-unit beverage chain on Tuesday unveiled a brand new search for its Jamba by Blendid automated smoothie kiosks, which function a robotic arm that mixes recent smoothies.
The reimagined arm now sports activities a pair of googly eyes and has a dance routine. And the kiosk itself is extra colourful and includes a mural by artist Kevin Bongang. The corporate mentioned it needed to make the expertise hotter and extra private for purchasers.
“We started to note that our friends had been actually within the robots and created personas for them as they watched them make smoothies and, sure, even dance,” mentioned Danielle Fisher, Jamba’s VP of promoting, in a press release.
Jamba labored with branding company Gestalt Model Labs on the brand new look, which can make its debut at a Jamba by Blendid location in UCLA’s Ackerman Scholar Union.
“Our aim with the Jamba by Blendid inventive work was to develop a singular client providing solely discovered on the robotic kiosks,drawing shoppers in with a enjoyable and Insta-worthy expertise,” mentioned Brian Munce, Gestalt’s managing director.
It comes as prospects stay on the fence in regards to the concept of robots making their meals. Final 12 months, 38% of adults mentioned they want to order meals ready by robots, in line with the Nationwide Restaurant Affiliation’s State of the Restaurant Trade report. Youthful generations had been extra open to it, together with 60% of Gen Zers and 50% of millennials.
Extra eating places have been exploring robotic kiosks not too long ago as a solution to broaden rapidly whereas providing prospects handy entry to their meals.
Jamba at present has six of them. It launched its first in December 2020 in a California Walmart, and in July introduced it was partnering with Love’s Journey Stops to place bots in a few of its relaxation areas.
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